Rare Beauty
Rare Beauty, founded by Selena Gomez, is a high-growth, mission-driven beauty brand. We developed a scalable, high-conversion e-commerce platform that supports its massive global audience and powerfully communicates the brand's core mission of mental health advocacy.
- AI Shade Finder
- High-Conversion
- Mission-Driven
The Challenge
Rare Beauty needed a digital platform that could deliver a seamless shopping experience for a massive global audience, drive product discovery across a complex catalog of shades and variants, and authentically integrate the brand's mental health advocacy into every step of the shopping journey.
The Solution
Key features & solutions delivered:
- High-Performance E-commerce Engine: Built a robust online store capable of handling high traffic volumes and processing thousands of orders, as evidenced by bestsellers selling every four seconds.
- Intelligent Product Discovery: Integrated an AI Shade Finder tool to help customers easily find their perfect foundation match, reducing purchase hesitation and improving customer satisfaction.
- Strategic Upselling & Cross-Selling: Implemented a dynamic We-think-you'll-also-love section on the cart page to encourage add-on purchases and increase average order value (AOV).
- Mission-Driven Brand Storytelling: The platform effectively integrates the brand's social mission (1% of sales to the Rare Impact Fund) into the shopping experience, building a strong emotional connection with customers who value purpose-driven brands.
- Seamless User Experience (UX): Designed a clean, intuitive, and mobile-responsive interface that prioritizes product visuals and a frictionless path to purchase.
- Privacy & Consent Management: Implemented a comprehensive and user-friendly cookie consent management system, demonstrating a commitment to data privacy and compliance with global regulations.
“EverSols built a platform that perfectly reflects our brand's soul—effortless, inclusive, and impactful. The shade finder and seamless checkout experience have been instrumental in helping us scale.”